[Remote] Writer, Omnichannel Content

Note: The job is a remote job and is open to candidates in USA. The American Heart Association is dedicated to combating cardiovascular disease and ensuring a healthier future. They are seeking an Omnichannel Content Writer who will create engaging, persona-focused content across various campaigns and channels to support the organization's mission. This role requires collaboration with strategists and marketers to deliver a cohesive omnichannel experience.

Responsibilities

• Create on-brand content for web, email, social media, paid media, landing pages, toolkits, scripts, and campaigns
• Use audience insights to make messaging resonate and encourage engagement with our mission
• Write with purpose and flexibility, shaping messaging for SEO, AI Overviews, featured snippets, voice search, and dynamic web content
• Balance thought leadership, mission storytelling, fundraising, and program support in a way that feels authentic and inspiring
• Ensure content works together across channels, creating a cohesive experience aligned with an omnichannel strategy
• Partner with marketing leads, strategists, and stakeholders to develop integrated content across channels
• Think beyond individual pieces, understanding how content connects across touchpoints to tell a bigger story
• Apply structured content that adapts to different platforms while maintaining a cohesive omnichannel experience
• Participate in content reviews, giving and receiving feedback to strengthen work and share knowledge
• Self-edit carefully and proofread partner content
• Use insights and feedback to improve content over time
• Stay curious about trends in content, marketing, and audience behavior, and adapt your work to stay relevant

Skills

• 3 years of writing in marketing, campaign, or digital communications experience
• Portfolio demonstrates strong B2B and B2C content across channels
• Knowledge of SEO, structured content, and writing for AI-influenced search
• Comfort writing for dynamic, evolving digital platforms and understanding how content works together in an omnichannel strategy
• Previous experience working within a brand system or content ecosystem
• Previous experience contributing to integrated or multi-channel marketing strategies
• 5 years of writing in marketing, campaign, or digital communications experience

Benefits

• Medical, dental, vision, disability, and life insurance
• Robust retirement program that includes an employer match and automatic contribution
• Employee assistance program
• Employee wellness program and telemedicine
• Paid Time Off (PTO) at a minimum of 16 days per year
• 12 paid holidays off each year
• Tuition Assistance

Company Overview

• The American Heart Association is the nation’s oldest and largest voluntary health organization. It was founded in 1924, and is headquartered in Dallas, Texas, USA, with a workforce of 1001-5000 employees. Its website is http://www.heart.org.