[Remote] Integrated Campaigns Lead

Note: The job is a remote job and is open to candidates in USA. Coalition, Inc. is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. The Integrated Campaigns Lead will bridge Demand Generation and Product Marketing, leading the planning and orchestration of integrated campaigns to engage audiences and drive measurable business impact.

Responsibilities

• Develop, maintain, and operationalize a campaign theme calendar for key audiences with full alignment from Product Marketing and Content
• Champion Coalition’s priority audiences by deeply understanding their needs, influencing segmentation strategies, and guiding teams on how to reach them more effectively
• Own and execute the multi-channel campaign strategy, setting full-funnel goals and ensuring the right mix of channels to maximize reach and impact
• Rally large cross-functional groups—PMM, Content, Creative, Growth, RevOps, and Sales—around unified campaign plans and activations
• Optimize channel investment to ensure efficient, high-impact audience engagement
• Provide analytics, reporting, and insights to drive continuous campaign improvement

Skills

• 8–10 years of experience in Integrated Campaigns, Digital Marketing, Demand Generation, ABM, or Field Marketing
• Experience leading campaigns at a growing company and operating at scale
• Strong understanding of multi-channel GTM motions, audience segmentation, and campaign orchestration
• Excellent communication and project management skills; proven ability to rally large cross-functional teams
• Strong analytics and campaign performance reporting skills
• Familiarity with IT buyers or the insurance market
• Experience working closely with Product Marketing and Sales organizations
• Background in omnichannel orchestration and full-funnel optimization

Benefits

• 100% medical, dental and vision coverage
• Flexible PTO policy
• Annual home office stipend and WeWork access
• Mental & physical health wellness programs (One Medical, Headspace, Wellhub, and more)!
• Competitive compensation and opportunity for advancement

Company Overview

• Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.coalitioninc.com.