[Hiring] Sr. Content Marketing Manager @Healthcare Systems and Technologies

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Role Description

This role involves leading content marketing efforts to enhance brand engagement and industry insights.

• Build and lead our content marketing, blending creativity with insights to grow engagement with our audience.
• Lead and host our podcast episodes, strategy, and distribution.
• Lead the creation and promotion of our data benchmarks and insights reports, in collaboration with the Data Science team.
• Lead social media publishing and engagement.
• Oversee the Marketing design process and brand cohesion, including overseeing the design agency we use.
• Run other content programs such as website bundles of our top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards.
• Prep HST speakers at conferences and help prepare their presentations.

Qualifications

• Proven experience building a content engine that grew audience engagement, brand, and pipeline.
• Understanding of Chris Walker’s, Dave Gerhardt’s, and April Dunford’s marketing philosophies.
• Worked closely with executives and industry leaders to turn insights into compelling content.
• Excellent written and verbal communication skills.
• Proven creativity and problem-solving skills; ability to work around obstacles and solve problems with minimal direction.
• Strong organizational/time management skills; ability to prioritize work and meet deadlines in a fast-paced environment.
• Preferred: Hosted a podcast or video series.
• Preferred: AI fluency to accelerate content creation and insights.

Requirements

• Please include 3 great examples of videos or writing of yours (e.g. podcast, blog, web page, email newsletter, etc.).
• Please add links to them in your resume, or submit them separately.

Benefits

• Remote work environment.
• Health benefits paid for employees.
• Flexible Paid Time Off Policy.
• 11 company holidays per year.
• Paid parental leave.
• 401K with matching contributions.
• Learning and development allowance.
• A diverse, inclusive, and fun team!

Company Description

HST Pathways is on a mission to transform healthcare with innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes.

We’re a profitable, fully-remote $75M+ ARR vertical SaaS company backed by Bain Capital - growing fast and hiring top talent to fuel our next stage.