Fractional Brand Strategist (8 Hours/Month for Multi-Market Homecare Brand

Overview BlueDot Cares is a rapidly scaling home care and senior placement company preparing to expand from our flagship Charlotte location into multiple markets (Raleigh, Durham, and beyond). We are seeking a seasoned Brand Strategist to create a unified, scalable brand system that ensures consistency and trust as we grow toward a multi-location footprint. This role is part strategic, part systems design, and part light creative oversight. You will collaborate directly with ownership. Responsibilities Over the first year, you will: • Conduct a full brand audit across digital, print, and operational touchpoints. • Develop a formal Brand Positioning Framework including messaging pillars and tone of voice. • Build comprehensive Brand Guidelines for a multi-location brand. • Create templates for marketing, hiring, referral outreach, and new-market launch assets. • Establish a brand architecture for new locations (naming, structure, messaging consistency). • Design a territory launch kit to support entry into new markets (e.g., Raleigh). • Provide strategic direction on creative campaigns (Nextdoor, social, recruiting). • Perform quarterly brand consistency reviews and propose improvements. • Support acquisition integrations with brand migration guidance. Required Experience • 5+ years in brand strategy (agency or in-house). • Experience with multi-location brands, franchises, healthcare, or service businesses (preferred). • Ability to translate brand strategy into practical templates and guidelines. • Strong visual sensibility; ability to direct design even if not doing all design execution. • Experience working with leadership teams and scaling companies. Monthly Commitment 8 hours/month ongoing. Additional project hours possible if mutually agreed. Please include relevant brand guideline samples or multi-location brand work in your proposal. Apply tot his job