[Remote] Senior Lifecycle Marketer – Email & SMS (Klaviyo, DTC Brand)

Note: The job is a remote job and is open to candidates in USA. Rippaverse Publishing is an independent direct-to-consumer entertainment company seeking a senior-level Lifecycle Marketer to enhance their email and SMS marketing strategies. This role focuses on revenue generation through lifecycle marketing, requiring a proactive approach to optimize campaigns and engage the audience effectively.

Responsibilities

• Own and evolve email and SMS strategy with a clear focus on revenue generation
• Proactively identify opportunities to sell both new launches and existing products
• Build, optimize, and expand lifecycle flows beyond the basics
• Develop smart segmentation strategies that allow for higher send frequency without spamming
• Ensure SMS and email campaigns are compliant with all relevant regulations and best practices
• Analyze performance and continuously optimize based on data, not assumptions
• Collaborate with internal creative teams while maintaining a strong design and presentation sensibility
• Write compelling, detail-oriented copy that sells, not just informs
• Learn our products, characters, and audience deeply to maximize relevance and conversions
• Support major campaigns and launches while maintaining consistent evergreen revenue efforts

Skills

• Senior-level experience in lifecycle marketing for direct-to-consumer brands
• Deep hands-on experience with Klaviyo (email and SMS)
• Strong understanding of segmentation, deliverability, and list health
• Proven ability to increase revenue from existing customers
• Excellent copywriting skills with attention to detail and tone
• A strong design eye and ability to work effectively with creative assets
• Knowledge of SMS compliance and best practices
• Comfortable using AI tools thoughtfully, not lazily
• Proactive mindset with constant focus on optimization and growth

Company Overview

• The Rippaverse is an independent comic book publisher that has sold over 210,000 physical books directly to customers. It was founded in 2022, and is headquartered in Dallas , US, with a workforce of 11-50 employees. Its website is https://www.Rippaverse.com.